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Old world and the new — Inchcape
The AGM of a company that was founded 170 years ago and is a constituent of the FTSE 250 Index can’t possibly be allowed to go wrong. But, despite its Victorian origins, Inchcape PLC turned to twenty-first century technology for the design and presentation elements of their event — and that meant turning to Creative Solutions.
The company that’s now Inchcape PLC was founded in 1847 as the Mackinnon Mackenzie Company, a general merchanting partnership based in Calcutta (now Kolkata). Through the nineteenth and twentieth centuries, it grew through taking over companies with bases ranging from Norwich to Tokyo and has traded in sectors from tea shipping to insurance.
Inchcape PLC, as it became in 1981, has now consolidated to its core business as a multinational automotive retail and service company. Still based in London, it operates across most of the world’s continents, with its main bases in the UK, Greece, Belgium, Australia, Hong Kong and Singapore.
For their AGM conference, Inchcape appointed Creative Solutions to develop and run the presentation elements. Obviously, one of the most essential things was to ensure all the technology worked faultlessly on the day. That meant setting up and running the projection, sound and presentation management, after making sure every bug had been removed.
Placing Inchcape firmly in their minds
Inchcape wanted all delegates to be greeted on entry by an introduction video. We developed and created a loop video as a walk-in introduction, ensuring everyone began the conference with a positive message and Inchcape’s branding firmly fixed in their minds.
The AGM was set to feature a number of executives giving speeches and presentations, and they all needed visual content to support their messages and clarify the data they were presenting. We ensured the slides for each speaker and voting procedure were delivered smoothly.
It was fascinating to work with a company with such a long history. Although Creative Solutions is well established, we can’t claim Inchcape’s longevity. What we do share with them, though, is a commitment to combine the old-world values of hard work, service and integrity with the cutting-edge technologies of today and tomorrow. Not a bad combination.
You’re reading this because you want something designed. But actually, you want more than that.
You want an agency that’s engaged enough to understand your objectives, experienced enough to turn them into a reality, and creative enough to leave you thrilled with the results.
You’ve just found us.