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Get creative for quality student communities
There are more students around the world than ever before, and there’s one thing all students need. No, not a bar — accommodation. Traditionally, student accommodation has consisted of grotty rentals or shared rooms on campus, but that’s changing. GSA Coral is changing the way accommodation is provided for students, raising people’s expectations about service and quality.
Wherever a student lays their head isn’t home
GSA Coral has had an impressive track-record in the sector since 1991, consistently achieving occupancy levels of over 97%, and they’re continuing to push the boundaries. The accommodation they’re providing around the world is purpose built and designed around students’ needs.
The philosophy at the heart of GSA Coral’s provision is that students don’t just need a place to lay their heads — they need a community. Designed around the student, adapted for local market considerations and sustainably built with quality construction methods, these communities provide everything from shops and restaurants to communal spaces like gyms, games rooms and study areas.
The communities also incorporate state-of-the-art security, giving students a safe, rewarding place to live and their parents peace of mind.
Sending word around the world
To promote their services, GSA Coral commissioned Creative Solutions to create both an ongoing newsletter and a Capital Venture booklet. We recognised at once that it was vital for the graphics and imagery to create an international feel, reflecting the global nature of the business.
As is often the case, we used mainly familiar design programs, in this case Quark Xpress and InDesign, Photoshop, Illustrator and Acrobat Pro. There’s a good reason why these programs are popular, and we feel it’s the designer using them who works the magic, rather than the software.
We designed imagery that reflects GSA Coral’s vision and integrated it into the newsletter. This was published globally online, optimised for PDF form that could be either viewed online or downloaded.
Our future in their hands
We’re very aware at Creative Solutions that our future ultimately lies in the young people being educated now. We have no intention of staying still, and it’s young people who’ll bring new ideas and new visions in — but only if they’re secure and comfortable to pursue the education that will give them the necessary skills. The place where students live is ultimately at least as important to their education as the lecture theatres and labs where they learn.
Whether in Ireland, China or the UAE, students need to feel safe and comfortable to learn and to have fun — the way only students know how to have fun.
You’re reading this because you want something designed. But actually, you want more than that.
You want an agency that’s engaged enough to understand your objectives, experienced enough to turn them into a reality, and creative enough to leave you thrilled with the results. You’ve just found us.