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PRESS AHEAD WITH GLOBELYNX NETWORK
When one of the UK’s leading media organisations wants to get its message out, you can be sure they know exactly what they’re looking for. And when it came to delivering a crucial presentation, the Press Association chose Creative Solutions.
News at Ten — or whatever time it's needed
It’s hardly an exaggeration to say that the Press Association is the news in the UK and Ireland. It provides material ranging from images and text to video and live data to media outlets, businesses and public sector organisations both at home and globally.
The presentation the Press Association asked us to develop and deliver focused on the Globelynx Network, a revolutionary means of opening up news broadcasting to companies all over the world. “Globelynx,” they explain,” is used by news channels around the world to facilitate reliable, live, expert interviews. We connect more experts to more broadcasters in more countries than anyone else. You can find Globelynx cameras in financial institutions, FTSE companies, universities and public information providers.”
Needless to say, the Press Association wants this to be as widely known as possible — and this presentation gave them the chance to get their message across to an international audience of news organisations.
Presenting the news
The brief we were given was to produce a professional, efficient but cost-effective presentation that reflected the Press Association’s modern image in the news arena. Highlighting Globelynx, the purpose was to show the benefits that the Press Association provided for developing industry, academic and public interest broadcasting who use its specialist fibre optic and satellite infrastructure.
We built the presentation with Prezi, a platform we’ve used for a number of previous projects where it was vital for the presentation to come alive and tell a gripping story. Prezi is designed to provide a flow of graphics, running video and audio that engages the audience and draws them in.
The Press Association made use of our presentation in a number of contexts. Initially, it was transmitted overseas to a major news conference for EANA (European Alliance of News Agencies), where it was a great success. Subsequently, it’s been reused globally as the Press Association’s explanation of its infrastructure to connect broadcasters with online media channels.
Click on the image below to see the Prezi presentation:
The WOW factor
We were delighted to help the Press Association improve media communication. Creative Solutions is all about communication, too, finding new channels and strategies for our clients to get their message to as wide an audience as possible, so promoting such an effective new channel was an added bonus to us.
The Press Association were more than pleased. David FitzGerald, Managing Director of Globelynx, said of the presentation, “It is dynamic and I agree I need the WOW to keep them alert after the coffee break and it certainly has that.”
Praise from any client is special, but when it comes from experts, we can’t help feeling proud.
You’re reading this because you want something designed. But actually, you want more than that.
You want an agency that’s engaged enough to understand your objectives, experienced enough to turn them into a reality, and creative enough to leave you thrilled with the results. You’ve just found us.