Although headquartered in London, electrical retailer Darty is best known in France, where it has been a household name since the sixties. Today its international operations employ 17,000 people and generate nearly £6bn in revenues. Following changes to the business it was keen to demonstrate that it was adapting well to challenging conditions.
Creative Solutions was brought in at short notice to manage audio casting for a presentation to City analysts. Midway through preparations, however, the decision was taken to restructure the presentation around a new theme: Nouvelle Confiance (New Confidence). We were commissioned to produce designs, and over the course of a single weekend created a new logo to reflect the sales cycle of a happy customer.
The night before the presentation we ran a presentation rehearsal and liaised with speakers to produce a set of notes, before arranging for a supplier to print and bind them, and then deliver them to the Chairman’s home –
all in the space of just one hour!
Creative Solutions were impressively quick and efficient, leaving no stone unturned in their preparations for our presentation. They even managed to convince host-venue UBS to update their conference room audio-visual equipment!
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